Category: Copywriting

There’s a new AI chatbot on the block, and it’s called Claude. I don’t know why that name bothers me… certainly it’s a better than ChatGPT,...

So, you’ve launched a shiny new website. Congratulations! But now what? Are you just going to sit there, twiddling your thumbs and waiting for the internet...

Let’s be honest: Crafting compelling copy that guides a reader from curiosity to conversion is no small feat. In the past, this daunting task was something...

If you’ve read enough spy stories, you’ve seen how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…
You get the idea.

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go...